DDIA
Dynamic Data Integration & Applications

Online Marketing

Building and maintaining a well-designed website is only half the battle for any successful online business; to enjoy the bounty of your online business, you need traffic to your website, targeted traffic to be exact.

DDIA’s Internet marketing services are focused on the three primary segments of this business, search engine optimization, search engine marketing, and email marketing.

Search engine marketing is a multi-faceted process involving analysis of the search landscape for phrases related to your business, page optimization practices, search engine submissions, pay-per-click account management, and regular statistical analysis and reporting.

Search engine optimization focuses on raising your ‘natural’ ranking through keyword analysis and document flow of your website and your competitors.

Although, DDIA does not engage in the spamming practices many other online marketers do, we do provide full-service email marketing services to legitimate opt-in email lists provided by your company. Such email marketing services are a great way to generate new business from existing customers, and keep in touch with new information about your products and services.

No online marketing campaign can be successful without quality statistical reports and analysis. In order to understand your current website traffic, and monitor the results of Internet marketing efforts, we regularly review & analyze your website's log files, your search engine positioning, and the results of your paid online advertising accounts.

We can track visitors from the search engine they found you on, all the way through to ordering. Only with such detailed reports will you truly be able to tell where your most effective advertising investments are.

Every business is unique, and as larger organizations have already realized, business growth can be stimulated with custom developed software. You don't need a multi-million dollar budget to have a custom Internet application for your business!

DDIA’s “bread & butter” is developing custom Internet applications for businesses of all sizes in all industries. Our technical expertise and consulting practices enables us to hear and understand the challenges that your business faces, and from there we work with you to develop custom applications to address those challenges.

We provide complete life cycle Internet application design, development, testing, deployment and maintenance. Our services include:

• Consultation & Discovery
  • The discovery process begins with listening and understanding the uniqueness of your business and your business process.
    
• Planning & Design
  • We take care to match our design & develop a plan to the way you want your business to work and grow.
    
• Implementation
  • We development an alpha application based on our development plan.
    
• Testing
  • Your application undergoes rigorous testing by our staff and yours.
  • You have the opportunity review, provide feedback and re-test your application.
    
• Deployment
  • Once approved, your web application is deployed on the production host.
    
• Monitoring & Maintenance
  • The performance of your web application is monitored, analyzed, and reported.
  • Updates & enhancements are made as analysis deems appropriate.