World Wide Web Consortium (W3C)
The W3C is the World Wide Web Consortium, a non-biased organization whose role is to help develop the standards that enable the Internet to be. The W3C creates the standards that define HTML, XHTML, CSS, XML and many more of the common systems used for web development. When a website is developed in accordance to W3C standards, you can be assured that the website will render the same in any standards compliant browser. And, you increase the compatibility with future devices and other web connected systems, like smart phones, or Braille readers.
Designing websites utilizing the W3C standards is a very important, but a generally overlooked element of a quality web site. Whether through lack of experience or lack of desire, many web designers and application developers, take the shortest route to building a website that looks the way they want, with no regard to the quality of the actual web site's code. These 'sites' can still be effective; sacrificing their long-term compatibility with future browsers.
Besides the technical advantages to a standards compliant website, there are benefits for your online marketing. Understanding and complying with the standards improves the structure of your websites allowing better reception from search engine web bots.
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